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As a broadcast professional who worked in television for 18 years, the worst start to my work day probably wasn’t much different than yours (other than my alarm clock going off at 2:00 am.) That was; an inbox full of new email and a few dozen new phone messages, none of which had anything to…
10 Marketing and PR Tips in 140 Characters or Less
Brands need to position themselves as the “authority” in their industry by providing valued content. Social media has changed the way brands communicate with customers – listen and engage in a conversation. The key to a good social media campaign is to stop thinking campaigns and start thinking conversations. PR isn’t about lying to the…

Client Interview
Facilitated an email interview for client Debbie Gibson with Russ Karr of The Swerve Magazine in advance of her appearance at Steel City Con. Long before there was Taylor, there was Debbie. Debbie Gibson exploded onto the music scene in 1987 with Out of The Blue. Gibson wrote all 10 songs on that album,…

