What’s Old is New Again: Nostalgia Marketing for Millennials
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What’s Old is New Again: Nostalgia Marketing for Millennials

‘Ahhh, the good old days!’ How many times do you catch yourself saying that throughout the day? It’s not just you, it’s all of us! The older we grow, the more nostalgia we seem to develop… and our buying habits reflect it. And the good news for brands; the coveted millennials are at that age…

Why MTV’s Evolution Is A Lesson For Your Brand
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Why MTV’s Evolution Is A Lesson For Your Brand

The questions are inevitable every year around the time of MTV’s Video Music Awards. ‘Why is MTV still airing the VMAs when it no longer airs music videos?’ Which leads into the now cliché question, ‘Why doesn’t MTV play music videos anymore?’ It’s a complaint as old as Justin Bieber, and one sweep of Twitter…

Can Indie Artists Bring Country Back?
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Can Indie Artists Bring Country Back?

The hits just keep on coming for country music, and not the melodic kind. While stars and fans should be basking in the after-glow of “country music’s biggest night,” loyalists are more than likely drowning in their sorrows (it’s 5 o’clock somewhere, right?) Last week’s CMA Musical Festival on ABC clocked its worst ratings to date….