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How To Write A Bio

ByElizabeth Neff

In the music business marketing class at Full Sail University, Elizabeth Neff, president of Buzz Entertainment Public Relations (PR), assigns students to write a one-page biography (bio) for an artist or executive from their fictitious or new music business. A bio is a basic component of a press kit and a media tool that every…

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10 Marketing and PR Tips in 140 Characters or Less

ByElizabeth Neff

Brands need to position themselves as the “authority” in their industry by providing valued content. Social media has changed the way brands communicate with customers – listen and engage in a conversation. The key to a good social media campaign is to stop thinking campaigns and start thinking conversations. PR isn’t about lying to the…