Brand Consultation
Research and evaluate online presence to recommend brand positioning. Content strategy suggestions to develop and grow brand. Best social media practices with tips and tricks to enhance brand.
Media Relations
Implement a strategic, publicity campaign. Introduce and build relationships between brand and media professionals. Create and send press releases. Pitch and secure TV, Radio, Podcast, Online and Print interviews, and earned media placement.
Digital Marketing
Customize strategy across digital marketing channels. Develop targeted social media marketing. Identify key influencers. Create email marketing campaigns. Execute SEO strategy on WordPress site.
Content Marketing
Organically create and manage valuable content for social media platforms and website. Communicate authentic brand voice. Conduct social media management and engagement to maintain and build followers. Monitor online conversations. Write blog posts.
Media Training
Identify talking points and key messages for successful interviews. New and proven, successful techniques to control message. Videotaped, simulated media interview sessions to develop on-camera presentation.
Crisis Management
Protect public perception and manage damage control. Develop messaging for strategic communication to raise, reposition or rehabilitate reputation.