We are excited to champion our long-standing client Debbie Gibson in achieving this milestone. Her song “Girls Night Out” is still climbing the Billboard Dance Club Songs chart, so stay tuned. Read about Debbie’s full circle moment on Billboard.com. There, you can also watch the official music video. We appreciate our good friend at Billboard,…
‘Tis that time of the year when we tend to look back, as much as we look forward. Have you ever thought about the holidays in those terms? It may seem a strange observation, but I just had that epiphany – the holidays are firmly rooted in our past. Follow me here; we gather with…
‘Ahhh, the good old days!’ How many times do you catch yourself saying that throughout the day? It’s not just you, it’s all of us! The older we grow, the more nostalgia we seem to develop… and our buying habits reflect it. And the good news for brands; the coveted millennials are at that age…
The questions are inevitable every year around the time of MTV’s Video Music Awards. ‘Why is MTV still airing the VMAs when it no longer airs music videos?’ Which leads into the now cliché question, ‘Why doesn’t MTV play music videos anymore?’ It’s a complaint as old as Justin Bieber, and one sweep of Twitter…
As a broadcast professional who worked in television for 18 years, the worst start to my work day probably wasn’t much different than yours (other than my alarm clock going off at 2:00 am.) That was; an inbox full of new email and a few dozen new phone messages, none of which had anything to…
We’ve all had that friend; the one who is all about her, talks too much, doesn’t listen and has an opinion about everything. She’s annoying, right? You try as hard as you can, for as long as you can, to support her, but eventually you tune her out – completely. So what if I told…
Music is a common topic of conversation among my family and friends. So it was no surprise when I woke up the other morning with a flurry of texts and Twitter DMs urging me to watch Kelly Clarkson’s cover of ‘Purple Rain’ during her concert the night before. Some of my friends praised her royal…
The hits just keep on coming for country music, and not the melodic kind. While stars and fans should be basking in the after-glow of “country music’s biggest night,” loyalists are more than likely drowning in their sorrows (it’s 5 o’clock somewhere, right?) Last week’s CMA Musical Festival on ABC clocked its worst ratings to date….
In the music business marketing class at Full Sail University, Elizabeth Neff, president of Buzz Entertainment Public Relations (PR), assigns students to write a one-page biography (bio) for an artist or executive from their fictitious or new music business. A bio is a basic component of a press kit and a media tool that every…
1. Build a stand-out brand. 2. Make it easy to remember. 3. Make it easy to pronounce. 4. Make it distinctive. 5. Give it a good look. 6. Create and deliver value. 7. Be consistent. 8. Keep it short and simple. 9. Make it extendable. 10. Make it translatable. 11. Emotionally connect. 12. Build brand…
