Happy Anniversary “Foolish Beat”
On this date in 1988, “Foolish Beat” topped the Billboard Hot 100. Congrats to friend and client Debbie Gibson who still remains the youngest female to have written, produced and sung a No. 1 on the Billboard charts!
On this date in 1988, “Foolish Beat” topped the Billboard Hot 100. Congrats to friend and client Debbie Gibson who still remains the youngest female to have written, produced and sung a No. 1 on the Billboard charts!
The questions are inevitable every year around the time of MTV’s Video Music Awards. ‘Why is MTV still airing the VMAs when it no longer airs music videos?’ Which leads into the now cliché question, ‘Why doesn’t MTV play music videos anymore?’ It’s a complaint as old as Justin Bieber, and one sweep of Twitter…
1. Build a stand-out brand. 2. Make it easy to remember. 3. Make it easy to pronounce. 4. Make it distinctive. 5. Give it a good look. 6. Create and deliver value. 7. Be consistent. 8. Keep it short and simple. 9. Make it extendable. 10. Make it translatable. 11. Emotionally connect. 12. Build brand…