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15 Quick Branding Tips

ByElizabeth Neff

1. Build a stand-out brand. 2. Make it easy to remember. 3. Make it easy to pronounce. 4. Make it distinctive. 5. Give it a good look. 6. Create and deliver value. 7. Be consistent. 8. Keep it short and simple. 9. Make it extendable. 10. Make it translatable. 11. Emotionally connect. 12. Build brand…

A Mega Saturday Night

A Mega Saturday Night

ByElizabeth Neff

What do you get when you take two former pop princesses – Debbie Gibson and Tiffany – and cast them in a television movie involving illegally imported snakes and alligators on steroids? The thing that ate Saturday night. Read the article in The New York Times.

Gibson’s Gala Helps Kids Go To Camp

Gibson’s Gala Helps Kids Go To Camp

ByElizabeth Neff

I secured interview for client Debbie Gibson with Newsday’s Pop Music Writer Glenn Gamboa. The article was published in the paper as well as online. Newsday.com Debbie Gibson has a lot going on. She’s planning her first tour with fellow ’80s teen sensation Tiffany, which stops at the NYCB Theatre at Westbury on July 29….

Brian Anthony Performing at Special Olympics

ByElizabeth Neff

International Pop and Dance Recording Artist Brian Anthony will perform his self-penned ballad “Champion” at the Special Olympics Summer Games in Windsor. He will kick-off the games with a performance of his inspirational song during the traditional torch lighting ceremony at 7:30 p.m. on July 23, 2009. To find out more, view the press release….