In the music business marketing class at Full Sail University, Elizabeth Neff, president of Buzz Entertainment Public Relations (PR), assigns students to write a one-page biography (bio) for an artist or executive from their fictitious or new music business. A bio is a basic component of a press kit and a media tool that every…
1. Build a stand-out brand. 2. Make it easy to remember. 3. Make it easy to pronounce. 4. Make it distinctive. 5. Give it a good look. 6. Create and deliver value. 7. Be consistent. 8. Keep it short and simple. 9. Make it extendable. 10. Make it translatable. 11. Emotionally connect. 12. Build brand…
SYFY SATURDAY ORIGINAL MOVIE MEGA PYTHON VS GATOROID, STARRING DEBBIE GIBSON AND TIFFANY, DEVOURS 2.35 MILLION TOTAL VIEWERS SYFY INCREASES 10 PERCENT AMONG ADULTS 18-34 IN JANUARY New York, NY — February 1, 2011 — Continuing the franchise’s sizzling ratings momentum, the Syfy Saturday Original Movie Mega Python Vs Gatoroid, which starred Debbie Gibson and…