- Brands need to position themselves as the “authority” in their industry by providing valued content.
- Social media has changed the way brands communicate with customers – listen and engage in a conversation.
- The key to a good social media campaign is to stop thinking campaigns and start thinking conversations.
- PR isn’t about lying to the public, but strategically sharing information about your brand.
- Always give an accurate representation of your brand to the media.
- Honesty is not always the best policy when faced with a PR crisis, but never make up a story because the truth will eventually come out.
- There is such a thing as bad publicity, but you can make it work for you.
- When dealing with a publicity crisis, always have a comment for the media – prepare a statement and be proactive.
- You cannot control the media, but you can build a relationship with key media to help ensure brand consistency.
- Your elevator pitch should serve as an introductory email to media, but do not include attachments – only links.
