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Brands need to position themselves as the “authority” in their industry by providing valued content. Social media has changed the way brands communicate with customers – listen and engage in a conversation. The key to a good social media campaign is to stop thinking campaigns and start thinking conversations. PR isn’t about lying to the…

15 Quick Branding Tips
1. Build a stand-out brand. 2. Make it easy to remember. 3. Make it easy to pronounce. 4. Make it distinctive. 5. Give it a good look. 6. Create and deliver value. 7. Be consistent. 8. Keep it short and simple. 9. Make it extendable. 10. Make it translatable. 11. Emotionally connect. 12. Build brand…

Forget Deborah – Debbie Gibson is back!
Posted on San Francisco Bay Guardian December 13, 2010 Author Sean McCourt Despite having had a nearly 25-year (and counting) career in show business, singer Debbie Gibson is still full of youthful energy and excitement when talking about recent projects and what she has planned for the future — perhaps that is due in part to the…

